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"Back To The Start" - Chipotle award winning video

Chipotle, a popular fast food chain in the US is famous for their burritos.

But only a handful know that this chain is one of the very few in the fast food industry who actually prepares and cooks fresh food daily, builds a supply chain of 7,000+ farmers and sources more local produce and sustainably raised meat than other competitors – and yet manages to stay profitable.

So the brand came up with a video to tell this story and to inspire a broad audience to care more about their food.

The award-winning video, called “Back To The Start”, tells the journey of a farmer as he slowly turns his family farm into an industrial animal factory before seeing the errors of his ways and switches back to sustainable and humane practices.